Privacy policy

Last Updated: 03/14/2026

BetterBag LLC ("BetterBag+," "we," "us," or "our") wants you to be familiar with how we collect, use, and disclose personal information. This Privacy Policy describes our practices in connection with information that we collect through:

Our website operated by us from which you are accessing this Privacy Policy, including betterbagplus.com (the "Website"); Our social media pages we operate (collectively, our "Social Media Pages"); HTML-formatted email messages that we send to you that link to this Privacy Policy or other communications with you; and Offline business interactions you have with us.

Collectively, we refer to the Website, Social Media Pages, emails, and offline business interactions as the "Services."

PERSONAL INFORMATION WE COLLECT

We collect the following categories of personal information when you use our Services. "Personal information" is information that identifies you as an individual or relates to an identifiable individual.

Personal information we collect from you includes your name, email address, and phone number; your restaurant or business name, business address, and role at the business; your shipping address; your payment card and related billing details; information regarding your purchases, transactions, and subscriptions, including box size, delivery frequency, and order history; and your marketing preferences and other choices you make about how we contact you.

We also collect certain information automatically through your use of our Services. This includes online activity data such as the pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, access times and duration of access, and whether you have opened our marketing emails or clicked links within them. We also collect browser and device information, such as computer type, screen resolution, operating system name and version, device manufacturer and model, language, and internet browser type and version. We collect your IP Address, which is automatically assigned to your device by your Internet Service Provider, and which we may use for purposes such as calculating usage levels, diagnosing server problems, administering the Services, and deriving your approximate location.

WE USE THE FOLLOWING TOOLS FOR AUTOMATIC DATA COLLECTION

COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers use cookies, pixels, clear gifs, web beacons, and similar online tracking technologies (collectively, "Cookies") on the Services. Cookies allow us to collect information such as browser type, time spent on the Services, pages visited, language preferences, unique identifiers, and how you interact with our Services.

This information is used for security purposes, to facilitate navigation, to personalize your experience, to develop and improve the performance and functionality of the Services, for advertising, and to help keep the Services free of bugs or errors. Cookies are also used to measure the success of our marketing campaigns and compile statistics about usage of the Services.

If you do not want information collected through cookies, most browsers allow you to automatically decline cookies or be given the choice of declining or accepting a particular cookie from a particular website. If you do not accept cookies, you may experience some inconvenience in your use of the Services.

ANALYTICS

We use Google Analytics and Meta Pixel, which use cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends. You can learn about Google's practices at www.google.com/policies/privacy/ and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

OTHER SOURCES FROM WHICH WE COLLECT PERSONAL INFORMATION

We need to collect personal information in order to provide the requested Services to you. If you do not provide the information requested, we may not be able to fulfill your order or process your subscription.

HOW WE USE PERSONAL INFORMATION

We and our service providers use personal information in connection with our Services to provide our Services to you, including contacting and interacting with you, offering products for sale, receiving and responding to your requests, processing payments, shipping and fulfilling your order, managing your subscription (including billing, delivery frequency, pausing, and cancellation), and sending administrative information such as changes to our terms, conditions, and policies.

We also use personal information for operations and general business purposes, such as troubleshooting, conducting performance analyses of our systems and Services, system maintenance, technical support, and hosting data; for marketing, such as sending you marketing, updates, and promotions that we think may be of interest to you through email or text message; for personalizing the Services, such as providing you with information and offers tailored to your interests, including relevant subscription tier recommendations; for improving and developing products and Services, such as conducting data analysis, developing new products and Services, identifying usage trends, and determining the effectiveness of our promotional campaigns; for security and fraud prevention, such as conducting audits, verifying that our internal processes function as intended, and monitoring for and preventing fraud, including detecting duplicate Discovery Box claims; and for legal and compliance purposes, such as fulfilling our legal and compliance-related obligations, complying with applicable laws, complying with legal processes, and responding to requests from public and government authorities.

HOW WE DISCLOSE PERSONAL INFORMATION

Here are the types of entities to which we may disclose personal information in providing the Services.

SERVICE PROVIDERS AND CONTRACTORS

Our service providers and contractors include companies and individuals that provide services on our behalf or help us operate our Services or our business, such as companies that power our online store (including Shopify), payment processing (including Shop, Stripe), order fulfillment, shipping support (including our carrier partners), customer support, email delivery (including Klaviyo), marketing, fraud prevention, and auditing.

AFFILIATES

We may disclose personal information to our affiliates for the purposes described in this Privacy Policy.

PROFESSIONAL ADVISORS

We may use accountants, auditors, experts, consultants, lawyers, banks, and financial institutions to support our business.

GOVERNMENT AUTHORITIES AND OTHERS

If we are required by law or legal process, or if we deem the disclosure appropriate for other legal, compliance, or fraud-prevention purposes, we may disclose information to law enforcement, public, regulatory, and government authorities, or courts, or other entities that obtain valid subpoenas.

BUSINESS TRANSFEREES

We may disclose or transfer your personal information to third parties such as acquiring entities and their advisors in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock.

SECURITY

We seek to use reasonable organizational, technical, and administrative measures to protect personal information within our organization. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure, please notify us immediately at hello@betterbagplus.com.

YOUR CHOICES

If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt out by following the unsubscribe instructions in any such message.

If you no longer want to receive text messages from us, you may opt out by texting "STOP."

We will try to comply with your request as soon as reasonably practicable. Please note that if you opt out of receiving marketing from us, we may still send you important administrative messages related to your order or subscription, from which you cannot opt out.

If you would like to update personal information that you have provided to us, you may do so through your Account Portal or by contacting us at hello@betterbagplus.com.

If you are a U.S. consumer, please see the section below entitled "Additional Information for U.S. Consumers" for further information on your privacy choices.

JURISDICTION AND CROSS-BORDER TRANSFER

Our Services are intended for individuals and businesses located in the United States and we are located in California. We may store and process your personal information in any country where we have facilities or in which we engage service providers.

THIRD-PARTY SERVICES

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any third parties, including any third party operating any website or service to which the Services link. The inclusion of a link on the Services does not imply endorsement of the linked site or service by us.

We are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Meta, Google, or any other app developer, app provider, social media platform, or payment processor, including with respect to any personal information you disclose to other organizations through or in connection with our Services.

THIRD-PARTY ADVERTISING

We use third-party advertising companies, including Meta, to serve advertisements regarding goods and services that may be of interest to you when you access and use the Services and other websites or online services. You may receive advertisements based on information relating to your access to and use of the Services on any of your devices, as well as on information received from third parties. These companies place or recognize a unique Cookie on your browser.

If you would like more information about this practice, and to learn how to opt out of it, please visit http://optout.aboutads.info/# and http://optout.networkadvertising.org/#.

THIRD-PARTY PAYMENT SERVICES

The Services may provide functionality allowing you to make payments using a third-party payment service. When you use such a service to make a payment to us, your personal information will be collected by such third party and not by us, and will be subject to the third party's privacy policy rather than this Privacy Policy. We have no control over, and are not responsible for, any such third party's collection, use, or disclosure of your personal information.

SENSITIVE INFORMATION

Unless we request it, we ask that you not send us, and you not disclose, any sensitive personal information (e.g., health or medical information, social security numbers, information related to racial or ethnic origin, political opinions, religion, or other beliefs) on or through the Services or otherwise to us.

USE OF SERVICES BY MINORS

The Services are intended for business use by adults operating food service establishments. The Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from individuals under 18.

UPDATES TO THIS PRIVACY POLICY

The "Last Updated" legend at the top of this Privacy Policy indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Policy on the Services.

CONTACTING US

If you have any questions or concerns regarding this Privacy Policy, please contact us at: hello@betterbagplus.com

ADDITIONAL INFORMATION FOR U.S. CONSUMERS

Pursuant to U.S. state consumer privacy laws, we are providing the following additional details regarding the categories of personal information we collect, use, and disclose about U.S. consumers, including consumers in California. This section supplements the information provided in the Privacy Policy above.

NOTICE AT COLLECTION

COLLECTION, PROCESSING, DISCLOSURE, AND SHARING OF PERSONAL INFORMATION

In the preceding 12 months, we have collected and disclosed the following categories of personal information for our operational business purposes, and shared the following categories for cross-context behavioral or targeted advertising, as described below.

We collect identifiers, such as your name, address, email, phone number, payment information, and IP address. This information is disclosed to our service providers and contractors, affiliates, professional advisors, and government authorities as applicable, and is shared with ad networks and social media platforms for advertising purposes.

We collect personal information as defined under the California customer records law, such as your name, shipping and billing address, email, phone number, and payment information. This information is disclosed to the same categories of recipients described above, and is shared with ad networks and social media platforms.

We collect commercial information, including your transaction information and purchase and subscription history. This information is disclosed to the same categories of recipients described above, and is shared with ad networks and social media platforms.

We collect internet or network activity information, including your interactions with our Website or our advertisements. This information is disclosed to the same categories of recipients described above, and is shared with ad networks and social media platforms.

We collect geolocation data, namely your approximate location derived from your IP address. This information is disclosed to the same categories of recipients described above, and is shared with ad networks and social media platforms.

We collect employment information, such as your business contact information and your role at your restaurant. This information is disclosed to the same categories of recipients described above, but is not shared for advertising purposes.

We also draw inferences from the categories described above, such as your subscription tier preferences. These inferences are disclosed to the same categories of recipients described above, and are shared with ad networks and social media platforms.

We may also process your personal information or disclose it to a third party in the event of any reorganization, financing transaction, merger, sale, joint venture, partnership, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock.

We do not sell personal information, as defined under applicable law, and have not done so in the 12 months preceding the date this Privacy Policy was last updated.

RETENTION PERIODS

We retain each category of personal information for as long as needed or permitted in light of the purpose(s) for which it was collected. The criteria used to determine our retention periods include:

The length of time we have an ongoing relationship with you, for example for as long as you maintain an active subscription, and the length of time thereafter during which we may have a legitimate need to reference your personal information; Whether there is a legal obligation to which we are subject, for example certain laws require us to keep records of transactions for a certain period of time; and Whether retention is advisable in light of our legal position, such as in regard to applicable statutes of limitations, litigation, or regulatory investigations.

RIGHTS AND REQUESTS

You may make the following requests, subject to applicable law:

To know whether we process your personal information, and to access such personal information, including the categories of personal information we collected and the categories of sources from which we collected it, the business or commercial purpose for collecting it, and the categories of third parties to whom we disclosed it. To correct inaccuracies in your personal information. To have your personal information deleted. To receive the specific pieces of your personal information, including a copy of your personal information in a portable format. To opt out of targeted advertising, including the sharing of your personal information for cross-context behavioral advertising.

You have the right not to be unlawfully retaliated against for exercising your privacy rights.

To make a request, please contact us at hello@betterbagplus.com. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the personal information subject to the request. We may need to request your first name, last name, and email in order to verify your identity and protect against fraudulent requests. If you make a request to delete, we may ask you to confirm your request before we delete your personal information.

We also process opt-out preference signals, such as the Global Privacy Control, in states that require a universal opt-out mechanism. For information about how to use the Global Privacy Control, please visit https://globalprivacycontrol.org/.

APPEAL PROCESS

If we refuse to take action on your request, you may appeal this refusal within a reasonable period after you have received notice of the refusal. You may file an appeal by contacting us at hello@betterbagplus.com.

AUTHORIZED AGENTS

If an agent would like to make a request on your behalf as permitted under applicable law, the agent may use the submission method noted above. We will process the agent's request consistent with applicable law. As part of our verification process, we may request that the agent provide proof concerning their status as an authorized agent, and we may require that you verify your identity or confirm that you provided the agent permission to submit the request.

DE-IDENTIFIED INFORMATION

Where we maintain or use de-identified information, we will continue to maintain and use the de-identified information only in a de-identified fashion and will not attempt to re-identify the information.